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A year's subscription instead of what you assumed was a one-off deal, expensive membership fees instead of what you were assured was free participation or left empty handed instead of receiving the product you paid for? There seems to be no end to the schemes to rip off consumers online. Internet scammers in particular play on people's naivety and good faith, including that of children and young people.

And consumers being ripped off online often end up paying for a service they have not asked for when asked to pay, because it is not unusual for scammers to pressurize them - by sending them questionable correspondence threatening legal action, for example, if they don't pay up.

Consumer protection, point of contact and public information

To ensure consumers' continued trust in e-commerce, naiin strives to tighten online consumer protection and curb illegal activities. To this end, naiin works towards improving consumer rights with regard to e-commerce, exposes scams and collaborates with law enforcement agencies, also using civil law, to combat online scammers.

Moreover, naiin acts as a central point of contact online which consumers can contact when they fall victim to a scam over the Internet. Through its PR work, naiin also regularly informs the general public about recently uncovered scams and provides consumers with tips on how to identify scams.